- OPTIMIZE EXISTING WEBSITES
- PLAN & BUILD NEW WEBSITES
- TRANSLATE BUSINESS GOALS INTO DIGITAL STRATEGY
- ANALYZE WEB METRICS
I help entrepreneurs and creative individuals showcase their products, services, skill sets and portfolios through responsive, conversion-centered websites. This includes improving existing websites and launching new websites that are easy for clients to update and maintain post-launch. I work with each client to identify top career and business goals, and create personalized project plans based on these goals. In addition, I collaborate with clients to define metrics of success and conversions.
EVALUATION: I evaluate existing websites’ user experience, design, and copy. I can also analyze any available metrics (via Google Analytics for example), to pinpoint what’s working and what needs improvement on the site.
OPTIMIZATION: By improving user experience and site functionality, we’ll aim to increase conversions on your site.
PLANNING and BUILDING: I also plan out and create new WordPress websites for clients looking to re-launch or create a site from scratch. This process includes creating wireframes and user flow charts, discussing branding and design, and building out the site via WordPress.
Melissa Major 